"As a public agency charged with programming the region's transportation dollars, we publish a blueprint of our long-term plan for congestion relief every five years. It's an annual report and vision statement rolled into one, distributed to the public and policymakers alike. The Design Studio was asked to consult on type design for a light 'update' of the document. Instead, we lobbied for a complete redesign that would tell the story from the customer's point-of-view. We worked with planners to re-work the storytelling flow, streamline language and eliminate 'plannerspeak'. We also conceived and photographed a series of images to illustrate the ideas behind the document from a more personal vantage point. These three spreads open the book and lead to chapters that present the specific earmarks of the 25-year plan."