"A spot for IKEA's new home delivery Service. IKEA's new delivery service is a great way to avoid the 'over-packed' car. In order to get the service benefit across, we thought of a worst-case scenario. We took the nicest people on the planet and figured out ways to knock them on their ass with a rug that's simply too big to fit in a car," said Aaron Starkman. “Rug” :30 (Open on a happy, sunny day. A couple is standing under a tree. The man reveals an engagement ring and bends down on one knee to propose)Man: Marry me, Beth.Woman: Oh.(The woman is stunned, but before she can answer, a car packed full of IKEA stuff drives by. A big Persian rug sticking out both windows knocks the woman over. Cut to a fireman holding a cute kitten that he's rescued from a tree)Fireman: Here's your kitty.(He hands it to a little girl. Just as the car with the rug drives by and knocks him over. Cut to a man is enjoying a glass of lemonade at a children's lemonade stand)Man: Ah, that's tasty lemonade.(The car with the rug takes him out too)Super: (On black) Please. Let us deliver it. (The car continues down the road, knocking over a street lamp. The IKEA logo appears)Super: Home delivery now available.Super: IKEA. Fits.