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Sheri Hachey/Melanie Hurst/Laura Rogers/Lynn Sivec, art directors
Elspeth Lynn/Lorraine Tao, creative directors
zig, ad agency
W Network, client
Poster for W Network. "When we made this poster, we wanted to play into women's fantasies that they could, just maybe, know Hugh Grant well enough to put a picture of him in their wallet, or in a frame. When women in the office secretly started putting copies of the poster up at their desks, we knew we'd hit the nail on the head, and that we'd get women to tune in to see Hugh on the W Network," said Laura Rogers.
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