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Nicole Hrinco, art director
Elspeth Lynn/Lorraine Tao, creative directors
zig, ad agency
lavalife, client
Lavalife matchbook. "An ambient idea for lavalife. As if to prove that great ideas can come from anywhere and anyone, the junior project manager (at the time) suggested we do matchbooks for lavalife, except inside, instead of matches, there's a pad of paper to write down other singles' phone numbers. We took her suggestion," said Lorraine Tao.
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