A multimedia campaign for Rethink Breast Cancer. "What started as a brief for a print ad for this year's Fashion Target's Breast Cancer T-shirt ended up as a much bigger campaign. One idea led to another and before we knew it, we had developed a website that teaches young women how to do breast self-exams, which was getting 1,000,000 hits a day. We're still getting e-mails of thanks from women around the world," Lorraine Tao said.
