Kidfluence book for YTV. "YTV (Canada's Nickelodeon) asked us to create a print ad directed at media planners and advertisers to communicate the growing influence children have over their parents' spending. Instead of an ad, we decided that a book, written by an objective third party, would be a much better way of convincing them about this growing phenomenon," said Lorraine Tao. "It's our favorite example of what we mean by 'Ideas in their most powerful form.'"
