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Andrew Bradley/Adam Collins/Elle Lytle/Allan Mah, art directors
Elspeth Lynn/Lorraine Tao, creative directors
Michael Graf, photographer
zig, ad agency
Molson Canada, client
"Canadian beer is stronger—it's a universal truth like the Earth is round—but with Molson Canadian Cold Shots, we were dealing with a beer even more powerful than our standard stuff. Due to some crazy things called 'laws' in this country, we couldn't overtly say this beer will knock you on your keister. So we brought the unique little can to life and 'dramatized it' as they say," said Andrew Bradley.
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