Outdoor board for Molson. "In the U.S., life without hockey during the NHL lockout might have been tolerable, but not here in the Great White North," said Brendan Sack. "Men moped around for an entire winter. Women pleaded with them to seek counseling. When the lockout ended, we knew what we had to do: build up the anticipation of the return of hockey. The solution? A giant clock that counted down from two weeks to the start of the Maple Leafs' first game of the season."
