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Mark Abellera, writer/creative director
British Airways, client
"British Airways launched a campaign to heighten awareness of BA's superior flight schedule. So, an out-of-home board was created specifically to greet commuters as they entered NYC through the Midtown Tunnel. Playing off the city's notorious gridlock traffic during rush hour, it targeted business travelers during their hectic commute," said account manager Lianne Gough.
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