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Amee Shah, art director
William Gelner, creative director
Joe Public, director
Lisa Setten, agency producer
HSI Productions, production company
Axe, client
"In this television spot, a young man watches as a plumber fishes around, elbow-deep in his shower drain, unclogging it of unexpected objects like women's earrings, bras and even a riding crop. Obviously last night's shower was about more than simply getting clean. Yet neither the embarrassed young man, nor the plumber who's left to only guess at what shenanigans were, break the awkward silence," said writer Matt Ian. ?"Plumber" :15(Open on a plumber working on a shower in a young guy’s apartment. The young guy is standing behind him. The plumber is elbow-deep in the drain, rooting around, trying to unclog it. He then pulls out a formal, dangly woman’s earring. He puts it aside and plunges his hand back into the drain. Next he pulls out a woman’s bra. He holds it up and turns to look at the young guy before putting it aside. He sticks his hand back in the drain. Next he pulls out a whip, he looks at it. Then whips it back and forth in the air)Super: How Dirty Boys Get Clean.Anncr. (VO): How Dirty Boys Get CleanSuper: New Axe Shower Gel.Anncr. (VO): New Axe Shower Gel.
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