Axe online video. "Have you ever seen those 'Girls Gone Wild' videos from Spring Break? Well, just remember: those are edited. Girls act completely differently—and downright shamefully—at spring break," said writer Matt Ian. "So we developed Axe Boot Camp: Spring Break Readiness '06, a military-style training program designed to prepare guys for the pure sexual deviance and exploitation they'd be subject to by the overly amorous women they'd find when wearing Axe. Then we documented the training in a recruitment film that lived on theaxeeffect.com and could be passed around virally."?