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Amee Shah, art director
William Gelner, creative director
Adam Lewin, designer/illustrator
Axe, client
"As the true authority on the mating game, Axe felt compelled to give survival tips and define boundaries on the sexual battlefield that is spring break with the Spring Break '06 Rules Of Engagement. These rules were posted in high-risk areas around spring break: on pillow cases in hotel rooms, on the bottoms of the hotel pools, on hotel room doors, elevator doors, shower curtains, the drunk bus and even room keys to remind guys to stay on high alert at all times during spring break," said writer Matt Ian.
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