Loading ...
Jon Randazzo, art director
Amir Farhang/William Gelner/Matt Ian/Kash Sree, writers
William Gelner, creative director
Matthew Welch, photographer
Cliff Lewis, art buyer
Emil Lanne, interactive designer
Matt Owens, VolumeOne, programmer
Owen Plotkin, The Now Corporation, editor
Outpost Digital, editorial company
The Glue Society, director
Michelle Massaro, print producer
Katherine Cheng, agency producer
Chris Berger, interactive producer
Chad Utsch, associate broadcast producer
Justin Wilkes, Radical Media, executive producer
Bruce Wellington, executive agency producer
Radical Media, production company
Integrated campaign for Axe Dry deodorant. "In the mating game, there are forces working against young guys. People whose sole mission in life is to cause guys to lose their cool and the girl. They are called, The Gamekillers," said creative director William Gelner. "We created over a dozen of these cock-blocking characters and taught guys how to beat them: Keep your cool with Axe Dry. Then we launched these characters, and Axe Dry, onto the world in the form of a one-hour TV show that aired on MTV. Following the show we launched a highly integrated, multimedia campaign that took The Gamekillers idea into pop culture."?

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Already a subscriber or have a Commarts account?
Sign In

Get a subscription and have unlimited access
Already a subscriber?
Sign In