Go site for Nike. “Our very first project. This established, for us, that our business theory was sound, and the break that Wieden+Kennedy gave us made our former employers at Arnold and elsewhere feel better about working with us. It also shows how interactive marketing was getting more complex in 2001; the era of the one-man gig, building Flash minisites on his own, was winding down. The need for a team that worked well together became paramount. A process that mastered the mix of design, technology, front and backend was becoming absolutely necessary. They couldn’t operate in a vacuum any longer.”