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David Guarnieri, art director
"Madame Chose is the name of an exhibit at gallery/boutique Commissaires. The title (which translates loosely to as 'Miss Thing' or 'Jane Doe') was chosen because every designer who presented a piece was a woman. We printed on a pink paper, with a big title made with a special typeface that we created for the event. We liked the idea of using a common object, 'bobby pins,' to create the feminine type in an untraditional way."
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