HBO billboard created by BBDO New York was on display on 7th Avenue and 34th Street. HBO creates and brings viewers innovative and compelling programming they cannot find anywhere else. This billboard drives this notion home in a unique, three-dimensional way. The billboard shows what seems to be real people (mannequins) who are so compelled to watch HBO programming that they will go to extreme lengths to do so—lowering real sofas in front of a huge screen so they can watch.
