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Scott Fero, art director
Jacob Baas, writer
Gethin Stout, creative director
Bob Moore, executive creative director
Kurt Wenner, illustrator
Pete Anderson, producer
Publicis West, Seattle (Seattle, WA), ad agency
Washington’s Lottery, client

“A large part of Washington’s Lottery sales comes from street traffic. So we used the sidewalks outside of convenience stores and supermarkets to motivate people to walk into a store and play,” said co-creative director Rob Rich. “We hired a street artist to illustrate the grand prize for Lotto’s ‘Trip of a Lifetime.’ In his work he plays with perspective. As people approach his art on a sidewalk, it becomes 3-D; so much so, it appears as if you could actually enter another world through the sidewalk.”

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