“Once upon a time, on a cold, tired morning, two creatives were trudging their way into the office. As they passed a steamy manhole cover, one remarked to the other, ‘Hey, wouldn't it be cool to turn that steamy manhole cover into a steaming cup of Folgers?’ There has been a lot of positive reaction on the street, and on the Web. The photo of the Folgers Manhole, and discussion about it, spread across the Internet in a highly-caffeinated way. Within two weeks of its initial appearance, the steamy cup was featured on hundreds of Web sites and blogs, some from as far away as Japan,” said TK.