"Two shots from a fantastic campaign for Hummer. The agency Modernista! Had just won the account and wanted to change the direction of the advertising. The client and the agency creatives were amazingly brave. I convinced them to ship two Hummers to Chile, where a minimal crew and I drove around for two weeks just shooting whenever and whereever I saw a picture. Needless to say we came back with so much more material than if we had scouted and set up three to four shots!"
