"We were asked to design a catalog for high-end furniture maker Periphere. The idea was to use graphic communications tools to convey a fundamental idea: 'Make it beautiful.' Our goals were numerous: to establish Periphere as the hallmark of design and beauty; to create emotional and visual impact; to convey a sense of the group's ideas and style; to highlight the group's innovative products. The big issue here was truth and harmony. The main idea was to produce a special effect by opposing the beauty of very modern furniture made of steel and fabric and the almost-untouched nature of one of North America’s most beautiful sites."