"We're always looking for ways to step outside the make-believe world of graphic design, so we sent press releases to the automotive press when we introduced the Rat Fink Fonts. Soon we were getting calls for Rat Fink gear from people who had no use for fonts. We decided to reproduce some of the more poignant images from Ed Roth and apply them to consumer products such as T-shirts and lighters. In the interest of authenticity, we designed the boxes for the Rat Fink Fonts, Monster T-Shirts and Showcar Shirts to be exact replicas of the original Revell model boxes. Conventional wisdom would have us concentrate on the actual product, but as graphic design geeks we always put more energy into the packaging. Big Daddy had a week between car show appearances, so we hosted a little Rat Fink Fonts release party."