"Agent Provocateur created their wordmark with an ‘off-the-shelf’ typeface, which, in hindsight, is never a good idea if you become the world's premier lingerie brand. Agent didn't want to throw out the priceless brand equity of the original mark, so we reintroduced some of the English roundhand sensibilities to make it a little harder for their competitors to rip them off. After a truckload of sketches, we also drew the corset logo that sits well on a nice set of legs."
