Brochure for Periphere. "In a counterintuitive creative leap, we started out with the brand idea first and energized it emotionally to communicate the luxury and sensuality the Periphere line of sofas and tables represents—while the furniture itself was still in the prototype stage. The result was a pure, minimalist yet contemporary style, bringing the brand to life at the rhythm of life itself. Our visual materials were an intimate play of discretion and daring, for an aesthetically reserved yet emotionally charged art-of-living image. The very real expectations the brand identity went a long way toward preparing critics and consumers alike for the Periphere collection's successful 2001 launch."