BCCA hanger. Instructions for Non-Members | Communication Arts

Ian Grais/Martin Kann, art directors
Heather Vincent, writer
Chris Raedcher, agency producer
BCAA, client

"We enlisted dry cleaners to spread the word about our local version of the AAA Automobile Association. We distributed 100,000 free hangers, each printed with a cautionary message and a coupon on the back."

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