"When we launched Rethink, we wanted to show clients we could also do design and new product development. So we created a brand from scratch, with the help of a friend at a local micro-brewery. Rethink Beer was the world's first herbal-charged lager, with ginseng, gingko and tribulus, which is reputed to boost testosterone. The standard beer box was also rethought, so it could be reused as a CD holder."
