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Hylton Mann/Rob Sweetman, art directors
Bob Simpson/Rob Tarry, writers
Pat Busswood, agency producer
"We wanted to take what Science World does—make science interesting with 3-D exhibits—and bring it down to street level. No big idea to get in the way, just demos in unexpected places and a whole universe of facts to draw from. The promise ‘we can explain’ at the end gives us a lot of leeway to explore bizarre and intriguing concepts."
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