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Elaine Manglicmot, designer
Hayes Henderson, art director
Krankie s Coffee, client
"Maria's was a popular gourmet coffee shop in Winston-Salem, selling fresh roasted beans to the well-heeled for the last twenty years. The original owner, Maria, decided to retire from the business before her customers were ready for her to leave. A couple of entrepreneurs and budding coffee aficionados, who had a great downtown coffee shop of their own, Krankie’s Coffee, decided to purchase her custom-built roaster and keep the Maria’s brand alive as well as develop their own blends. With the new logo design for Maria's, we tried to create something that wouldn't put off the coffee's loyal following and still interest folks new to the brand. For the packaging, we sourced simple craft bags, printed two color stickers and produced big rubber stamps for printing the logo to help keep costs as low as possible." With the new logo design for Maria's, we tried to create something that wouldn't put off the coffee's loyal following and still interest folks new to the brand. For the packaging, we sourced simple craft bags, printed two color stickers and produced big rubber stamps for printing the logo to help keep costs as low as possible."
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