Reflections Delivery Truck. “Reflections is a small, but powerfully premium printer that takes their brand and image serious enough to have fun with it,” said art director Derek Sussner. “Since the Reflections brand was never in doubt, a great deal of weight went to the ‘vehicle’ on which the graphics rode (roof included). Reflections colors made this unit a no-miss on the road, arrows signified the Reflections policy of speed, accuracy and directness and the copy carried on with Reflections tongue-in-cheek-but-true tone. It was another opportunity to make contact with customers and potential customers, even at 60 miles per hour (or at a stop light).”