“A contemporary totem is the logo concept for this historic Northeast Portland business district. Well-preserved old buildings and homes are now filled with progressive businesses. At the heart of the district is the intersection of 30th and Killingsworth Avenues. A three-dimensional ‘corner’ logo emulates this anchor,” said co-designer Elizabeth Morrow McKenzie. “The association of local businesses received a grant to create the identity. Volunteers handle all advertising and promotion. To ensure simplicity and quality, we created two versions of logo wallpaper that can be used as a dramatic visual without photography or complex copywriting.”