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“When Allan Haley approached us about designing the identity for TypeCon2006 (The Society of Typographic Aficionados' annual gathering of typographers, type designers, and users and appreciators of typographic forms), I knew it wouldn't be easy. There is a bit of pressure when the audience members are all self-described typographic aficionados,” said art director Clifford Stoltze. “TypeCon2006 was held in Boston, and the logo is an interpretation of the theme The Boston T Party. Created with a nod to Boston's rich history, other assorted collateral (Web site, postcard, shirts, programs, etc.) utilized elements and typography that might be found on an invitation to a formal tea party. The tea bag becomes a container for a collection of Ts, while the splats and drips reference ink and, well, tea.” Tamye Riggs of SOTA, added, “Central to any TypeCon identity is the typography. In the TypeCon2006 identity, Stoltze Design used three distinct typefaces to create a harmonious typographic palette highlighting historical and modern type design: Hermann Eidenbenz's bracketed slab serif, URW Clarendon; Antenna, a then-unpublished sans super-family from The Font Bureau's Cyrus Highsmith; and Richard Lipton's elegant formal Adobe typeface, Bickham Script.”
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