"Described by some as the world's first 'Unstore,' the Samsung Experience is a physical destination that brings the brand to life," said Chloe Couchman, head of media communications. "The experience is not a store where you can buy products, it's where visitors are invited to relax and learn how the latest devices can enrich their lives. Situated on the third floor of the stunning Time Warner Center in the heart of New York, the permanent venue introduces visitors to Samsung's vision, products and technology through a harmonious balance of interactive emporium of technology and experiences, each of which ties the brand and technology to the experiences of everyday life."