"Mobile phone company O2 presents its first German flagship store in the city of Munich. The central feature of the shop is an 59-foot-long, interactive multimedia strip, along which customers are able to call up detailed information on products, services and offers,” said TK. “The installation winds its way through the room on various levels, starting as an interactive floor projection and flowing into a multimedia tabletop before becoming a wall projection. Customers can interact simultaneously with the content displayed on the strip, obtaining information on prices and mobile phones and playing film sequences."