Cadillac Spencer - Caddy Print | Communication Arts

Gary Koepke/Nate Naylor, art directors
Shane Hutton/Lance Jensen, writers
Shane Hutton/Will Uronis, creative directors
Chris McPherson, photographer

Cadillac print ad. "We knew from research that people found it difficult to see themselves inside a Cadillac because of their perceived driver image. We had to get some work out there that began to put a new face on the Cadillac driver."

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