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Advertising / Print Advertising / Travel/Transportation
Cadillac Spencer - Caddy Print
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Gary Koepke
/
Nate Naylor
, art directors
Shane Hutton
/
Lance Jensen
, writers
Shane Hutton
/
Will Uronis
, creative directors
Chris McPherson
, photographer
Cadillac print ad. "We knew from research that people found it difficult to see themselves inside a Cadillac because of their perceived driver image. We had to get some work out there that began to put a new face on the Cadillac driver."
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