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Gary Koepke/Nate Naylor, art directors
Lance Jensen/Gary Koepke, writers/executive creative directors
Duda Bosnic, designer
Modernista!, ad agency
(RED), client
(RED) Print ad. "(RED) is a fantastic, new, revolutionary idea for us to do what we do every day—shop—and do good at the same time. But because it was such a new idea, we knew we needed to explain to people how the idea worked in a simple, straightforward, transparent way. A lot of brands have manifestos; (RED) truly deserved one."
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