MTV television commercial. "MTV was reaching its twentieth anniversary, and the once bastion of cool had become the uncool older brother. We had to give the brand back some of its mystery and edge." “Informer” :30SFX: Music throughout.(Open on a man sitting in an office with a cityscape behind him. He is in the shadow so he remains anonymous)Super: Head MT5 Operative: RetiredAnncr. (VO): (Voice of narrator altered to a lower pitch throughout) I was one of the first to be recruited to head up an experimental mind control program. (Cut to baby with goggles being held up to TV screen by a scientist. Cut to close up of the same man in office)Anncr. (VO): Back then it was known as MT5…(Cut to shot of the Pentagon fading into a document where the words MT5 morph into MTV)Anncr. (VO): …but later they changed it to MTV to help bury the records.(Wide shot of the man again. Cut to a woman on a couch watching TV. Cut to the moon, and the man planting an MTV flag)Anncr. (VO): As you know it was made public in 1981.(Close up of the man in an office)Anncr. (VO): That was very effective, but it’s not just MTV. You have to look at the big picture.(Quick cuts from Pentagon to TV manufacturing line to security camera at an electronics store to cable company employees to a man being rushed out of a courthouse)Anncr. (VO): Who makes the TVs? Who sells them? Who controls the cable companies? Who owns MTV today?(Cut to the man in an office)Anncr. (VO): Who has the power to cover it up?(Cut to an owl on top of the MTV logo in front of a classified document)Super: We're watching