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Shane Hutton/Will Uronis, creative directors
Napster, client
Napster outdoor board. "Napster was the original rebel of the digital music world but had lost its cool following the RIAA's (Recording Industry Association of America) judgments and the rise in popularity of the iPod. We decided to not tackle iPod head-on or talk about the features and benefits of subscription, but instead go back to its rebellious roots and challenge the mistaken assumption that you have to own music in order to experience it."
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