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Jamie McCathie, designer
Darren Grivvell, photographer
"With an increasing emphasis on healthy living, more and more consumers are looking for interesting, non-alcoholic drinks. Waitrose identified this as an area where they could offer their customers a better choice of soft drink, in the form of sparkling juice drinks, and asked us to create the packaging. The illustrative solution communicates the fusion of ingredients in each recipe, drawn in a style reminiscent of a bygone age, that are a healthy alternative to a glass of wine with a weekday meal. Cheers."
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