"The Belazu Moroccan range invites the consumer to explore the sensual flavors of North African cuisine. The design needed to communicate the brand values of Belazu, to create an authenticity and sense of reality without falling into the clichés used in most oil packaging. Our solution communicated the hand-selected care given to the creation of each product: A hand appears from the earth as a tree icon, while the colors evoke the feel of Morocco without over-claiming its provenance."
