"Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. While many Italian wine labels follow a usual formula of a hard-to-pronounce name and an illustration of the winery, we created a new twist on the tired cliché of the boot shape of Italy. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather."