"A redesign for the entire Homebase portfolio of products (about 44,000!) that has involved everything from the pack design strategy to the creation of brand guidelines for implementation in the U.K. and Far East. For Lawn Seed, our brief from Homebase was to create a range of packaging that communicated its breadth. Consumer research identified a need for clearly defining products in an area of the store where self-selection often ends in purchasing the wrong products. Our design solution that highlights both the problem and solution through photography of turf cut into shapes that consumers could identify with the needs of their lawn. For example, Lawn Revival uses a cross to indicate care; Lawn Feed, a heart."