"More Air. More World. It's a simple sentiment, but one that represents the fulfillment of a promise. Nike decided such a revolutionary achievement in technology, sport and performance, required a groundbreaking online experience. We started by asking questions: What does it feel like to ride directly on Air? What does a performance high feel like? Is it possible to experience these feelings online? To answer these questions, we explored new possibilities in the convergence of motion graphics and interactive design. The end result is a deeply immersive experience, that combines animation, photography, greenscreen video, original sound and interactive design, controlled entirely by the user. With simple keystrokes, each user creates and shares a personal vision of what it feels like to run or play basketball on Air. And each user comes away with a unique understanding of the power of the new generation of Air Max."