"Two examples from an international Heineken poster campaign. Our goal was to redefine the cocktail from a merely mixture of ingredients to being a mixture of your drink, plus friends, fun places and good times—Social Cocktails. That's what Heineken is all about, the total experience. Tin plate bar posters have become an art form collected by individuals and even museums. So we enlisted a few noted artists, and created an updated homage to this classic art form."