"A movie sponsorship commercial for Heineken, a major sponsor of the most recent James Bond film. In that spirit, we developed an ad that felt more movie-like than a Madison Avenue commercial. We worked hard at capturing the essence of a good Bond film. It featured Bond girl Eva Green, and was shot by Steven Gaghan, who wrote the screenplay for the film Traffic and directed Syriana. We even shot on the actual film location. Getting the essence of a Bond film down to 60 seconds wasn't easy, but we, and Heineken, were really happy with the end result."“Casino Royale” :60Music: James Bond theme. (Open on the interior of a five-star hotel/casino. Gorgeous “Bond Girl” Vesper Lynn crosses the lobby, returning from a night out. As she passes the front desk, she notices a shady-looking concierge on the phone)Concierge: Mr. Bond. Heineken, right away.(He hangs up quickly, avoiding eye contact. Vesper heads to the elevator. A man in a waiter’s uniform carrying a Heineken on a tray nods to the concierge and follows her closely. She ducks into the elevator and hits the button for the fifth floor. But before the door closes, the waiter steps in. A small drop of perspiration betrays his nervousness. Thinking quickly, she jumps back out of the elevator, hitting all the buttons just before the door closes. She dashes up the stairs, racing the elevator, and the waiter, to Bond’s room. But the waiter reaches Bond’s door first. He slowly reaches into his coat pocket…With no time to spare, Vesper hits the hall light switch and in the darkness we hear a thud. When the lights come on, the waiter is out cold, leveled by a fire extinguisher. A key card, not a gun, in his hand. Vesper pauses, then grabs the beer and runs in. As she runs into the room, Bond is in the shower and shouts out to her)Bond: Darling, have you seen room service? I ordered you a Heineken.(It suddenly hits her—she may have made a terrible mistake. She shrugs and pops open the beer)Super: Heineken logo. Casino Royale movie logo.