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Chris Pugmire, art director
Sharon Cleary, writer
Mark Chalmers/Dylan Ingham, creative directors
Scott Goodson, executive creative director
"For Onitsuka Tiger, as part of a successful campaign leveraging iconic Japanese culture, we created the world's first legal, performance-enhancing drug and called it ‘Hero's Breath.’ The cans were filled with the actual breath of Japanese gold medalists from the '64 Olympics, and distributed to influencers and the trade."
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