"One of the many experiential pieces that drove home our ‘Boomer Coalition’ message, that cardiovascular disease was the number-one killer of Baby Boomers. We painted these ‘Flower Power’ hearses, and conducted mock funerals around major cities, which drew all kinds of attention and publicity. It was created for Pfizer, but we kept the whole thing unbranded, giving it the kind of street cred it never would have gotten had we stamped it with a drug company logo."
