"As part of Microsoft's IdeaWins campaign and, in particular, the fictional success story of Kyle Boné's Anti-shirt, we created this fashion spread insert, touting the Anti-shirt as the next big thing. Faced with a super-tight budget, we sent the creatives out into trend-setting neighborhoods, where they tucked the inserts into style magazines in hotels, boutiques, cafés, bars, wherever the young and ambitious congregated."
