"In this day and age, even the night sky qualifies as a viable media option. To prove Microsoft's point that a big idea comes from anywhere, we simulated a dramatic nighttime parachute drop over the most average of American towns. Citizens woke up to find thousands of Microsoft's accounting software there for the taking, in parks, on lawns, and in trees. It created a huge PR stir and provided at least one person, by the name of Kyle Boné, with all the inspiration (and accounting help) he needed to get his big idea off the ground."