Loading ...
Jed Grossman/Tricia Ting, art directors
Brian Platt, writer
Kevin McKeon, executive creative director
Final Cut, production designer
Becky Reagan, agency producer
StrawberryFrog, New York, ad agency
Microsoft, client
"In this day and age, even the night sky qualifies as a viable media option. To prove Microsoft's point that a big idea comes from anywhere, we simulated a dramatic nighttime parachute drop over the most average of American towns. Citizens woke up to find thousands of Microsoft's accounting software there for the taking, in parks, on lawns, and in trees. It created a huge PR stir and provided at least one person, by the name of Kyle Boné, with all the inspiration (and accounting help) he needed to get his big idea off the ground."
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In