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Sean O'Brien, art director
Jeremy De Forge, writer
Shawn Myers/Sean O'Brien/James Sansa-Ngasakun, designers
Lauren Harwell/Jaime Robinson, associate creative directors
Jason Zada, executive creative director
Gene Kim/Nick Mitrousis/Justin Peterson, programmers
Jeff Titus, technology director
Peter Anton/Amanda Cox, executive producers
Rock River Music, music company
EVB, ad agency
adidas soccer, client

"For the second year, EVB created the adidas Major League Soccer (MLS) campaign. Titled MLS Represent, EVB paired thirteen MLS teams with a local artist/band from rock, pop, hip-hop, Latin and punk genres to write and record an original anthem song that symbolized each MLS team and hometown. Anthems were featured on fan and team sites and on the adidas ‘MLS Represent’ Web site where fans were invited to download songs and learn about each team, its players and respective hometown band. Additionally, fans could MLS Represent their team by creating music videos online that combined the anthem with MLS game footage, which they could send to friends or rivals.”

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