Tiffany McKee/
Max Menath/
Jason Stefanik, art directors
Alex Taylor/
Chelsea Tucker, writers
Jason Jobe (motion)/
Shawn Myers (motion)/
Francisco Tavares, designers
Ari Merkin, chief creative officer
Nick Mitrousis, technical lead
Jason Zada, director
Maggie O Brien, executive producer
Mophonics, music company
Jamie Rosen (account director)/
Kellan Anderson (accout executive)/
Toy New York, ad agencies
OfficeMax, client
"Elf Yourself returned for the 2007 holiday season with fancier dance moves, voice capabilities and three new friends. Using customizable content, users uploaded photos for a total of four elves, recorded their voices and watched the elves jovially perform. ElfYourself.com spread rapidly across the Web and became one of the most viral sites on record. In five weeks, over 150 million people visited ElfYourself.com, 95 million elves were created (60 elves every second) and users spent a combined 2,000 years on the site. For the less cheerful, Scrooge Yourself was created, featuring a customizable grumpy, yet dancing, scrooge character."