v05 print ad, Elevator, before + after | Communication Arts

Lauren Harwell, art director
Jaime Robinson, writer
Lauren Harwell/Jamie Robinson, associate creative directors
Erwin Olaf, photographer
Rita Ribera, agency producer

Print ad for VO5. "Moving away from the age-old trend of high-fashion ads and perfectly coiffed hair, EVB selected to reach VO5's young, hip and connected audience on an emotional level by focusing on the positive effects of attractive hair.”

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